HISTORY

The NANNI entrepreneurial project takes off in 1981, initiated by Vittorio Nanni, a Milanese architect whose strong penchant for artisanship and design finds full expression in the new-born company. 1980s Milan provides a vibrant and stimulating backdrop to Nanni’s early and daring stylistic experimentations: metal, in all its new interpretations, and leather, a traditional and well-known material, unexpectedly meet and combine in the company’s studio-workshop in Via Valsugana, on the industrial outskirts of the city. The market is ready to welcome these creations, and one-off pieces such as the 1984 motorbike-chain Subway Belt become the iconic representatives of the NANNI project, securing the brand’s position in the market and consolidating its image. In 1997 the workshop moves to Gropello Cairoli, 30 km from Milan, where all phases of the production line can be dealt with on site. With an interesting and refreshing architectural renovation, the original Milan location is transformed into the new NANNI showroom.

PRODUCT

NANNI interprets and blends tradition and innovation with rare mastery. Time-honoured artisanal expertise is at the core of each of its creations. Unconventional elegance and irony are the keywords of the brand philosophy. Once past the idea of creating accessories exclusively made of leather, NANNI soon starts to characterise its collections with rhinestones, stones, and metal inserts and mesh: simple intuitions that over the years become representative of the brand’s identity. NANNI’s strong engineering-oriented approach is the common thread of all its collections. Metal and leather are the two essential components whose interaction leads to a play of style and design that over the years has become the prologue to each new creation. The brand’s belt collections are today complemented by bag and footwear lines whose design and materials are representative of the NANNI identity.

SHOWROOM

The NANNI showroom in Milan is the result of a radical architectural renovation of the spaces that until 1997 were the seat of the company’s production line. Elegant steel curtains define the display area, with black and white wood surfaces providing the ideal backdrop to the brand’s belt and accessory collections. The black and white colour scheme also inspired the logo and packaging restyling that was introduced in 2008 – a project that led to the creation of the brand’s current graphic texture that combines the most representative elements used by the company’s creative department and defines all the communication material, from the product labels to the website.